Controversial Benetton Ad Campaign

Benetton is now promoting a new initiative, called simply Unhate, in support of the Unhate Foundation. It’s meant to promote peace and harmony between people of different cultures – and what better way to do that than by presenting leaders of different cultures sharing the love. One photo shows the Pope kissing another man in the mouth, and it will be pulled from the campaign.

Pope kissing Ahmed Mohamed el-Tayeb

Benetton said on Wednesday that it was pulling a photo montage of the pope kissing Egypt’s Sheikh al-Azhar Ahmed al-Tayeb that was part of a new global ad campaign and that had outraged the Vatican. In a separate statement, Benetton says it was never its intention to offend, but rather to use the Pope’s image to spread a message of peace and love, or, as the name of the campaign says, Unhate.

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