Category Archives: Featured Posts

How Did They Get So Famous

Why do people choose a particular brand of commercial varieties? The biggest secret of advertising is discovering the motive for buying. Here are some examples of how global brands look for the true reasons for buying their products through trial and error and then use small advertising tricks to boost sales.

Snickers

The first Snickers chocolate bars in Russia appeared in 1992 presented as a snack that can replace a complete meal. For a long time, a consumer from former Soviet Russia could not get used to the fact that they could eat chocolate instead of soup for dinner, and bought a Snickers as a “sweet with tea.” Once the agency BBDO Moscow advertised the product as the real thing for teens who love sweets and do not like soup, the popular bar sales went through the roof.

Dewar’s

Brandy, rum and gin were very popular in London in the late 19 th century . Promoting whiskey, therefore, was not easy. Thomas Dewar, the co-founder of ancestral brand, chose a surprising strategy.
He hired fake shoppers who visited various pubs and required whiskey Dewar’s. Naturally, it was not available, and they left. After several parishes Dewar himself appeared at the bar and offered to sign a contract on the supply of whiskey.
In 1892, Thomas Dewar went on a trip around the world. Over the period of two years he visited 26 countries, and the company began working in 1932. The sales increased by 10 times. Tommy Duhart wrote his famous book “A Walk Around the World.”

Alka-Seltzer

Once in the 1960′s in advertising Alka-Seltzer threw a glass of water, not one as earlier, and two tablets, the sale of the drug increased exactly in half. Cunning publicity stunt invented agency Tinker & Partners. There is a similar stunt for a shampoo advertising: once in the instructions for use shampoo indicated that it should be applied to the hair and rinse twice, the sale  universally doubled.

Pepsi

Nikita Khrushchev first advertised Pepsi in Russia . In 1959 at the American National Exhibition in Moscow, Sokolniki the  U.S. Vice President Richard Nixon, skillfully playing the role of host, invited Nikita Khrushchev to drink the sample. The photo in which the Soviet leader is holding the cup with the Pepsi logo had been on the pages of newspapers and advertising journals for a long time. That fateful moment in the history of the brand is considered a “Happy Birthday” Pepsi in Russia.

Parliament

An interesting trick was also used for the cigarette brand Parliament. Initially, its price was lower than their main competitor, Marlboro, and sales were fairly modest. Parliament cigarettes were in the low-price category and few consumers appreciated their exclusive filter. Then, a year later, their price became higher than Marlboro, hitting a niche “premium”, which happened because of their different filter.

Woolworth

Founder of the biggest store chain Woolworth have found the correct insight that allowed him to forge millions. Shy and stammering young man from a village in the age of 21, settled as assistant seller in a small shop. In that time the price of goods in the stores, placed on the counter for the seller, was not shown. Seller “by eye” determined the richness of the buyer, and called its price. Further, the buyer  trade, or buy. Poor Frank didn’t know how to do that. He was so afraid that one day even fainted while he worked. Because of that, a shop owner fired him. Before opening the store Frank attached to the lowest possible price on paper  (a prototype of the modern price tag). The whole sticker, dumped in a warehouse, he put on a huge table, and attach the plaque with the inscription “All five cents.”  He placed table near a window so that the goods and the plate was visible from the street. Shaking with fear, he waited for customers by hiding behind the counter. All goods are sold out for several hours. Frank retired from the owner, took the money and opened his own shop. In 1919, the Woolworth empire consisted of thousands of shops, and a personal fortune of Frank was about 65 million.

Guinness World Records

The famous and best-selling (after the Bible) “Guinness World Records” is nothing more than a publicity stunt invented by the Managing Director of Guinness Brewery, Sir Hugh Bivero. In 1954, at a dinner hosted by “Wexford” for hunters, Hugh Beaver started with one of the guests asking him, who flies faster – plover or grouse. This is where the Beaver started this unfolding debate about the “most-most.” And he decided that he should create a book that will contain the records officially confirmed in various fields. Years was spent on research, and in August 27, 1955 everything was ready for the first book on 198 pages. The success was stunning: even before Christmas it became a bestseller in Britain, bringing a good income.

Camel

In 1913, the Camel cigarette brand is one of the first in America tested the teaser ads. Deciding that a camel – it is not only a vivid image, but also an excellent opportunity for advertising innovations, experts of the company RJR for a few days before admission to the sale of cigarettes, published a cryptic messages in the newspapers . “Camels” – read the first one. A few days later, a new message: “The camels are coming” and then: “Tomorrow, the camels will be greater than in Asia and Africa combined!” The next morning, intrigued by the Americans finally learned the truth. “Camel cigarettes are here!” and new cigarettes are born.

Nestle

The original logo of the company Nestlé, founded in the 60 years of 19 century, was as follows: nest with three birds and their mother. As a trade mark for its first product, Henri Nestlé (Henri Nestlé) used a family coat of arms. It is believed that traditional family should have parents and three children, at that time. Later, closer to the mid 20 th century, the tradition has changed. And logo was changed also.

Marlboro

Marlboro brand  first time appeared in 1924 and positioned itself as the first lady’s cigarettes. It was picked purely feminine slogan: «Mild as May» – «Gentle as May”. Mae West, Hollywood star,  was hired as an advertising person. Packing of cigarettes was also made for ‘The ladies’ audience: a filter with a stripe of red serve. It has a dual purpose: to hide sloppy trail of lipstick and to protect women’s white teeth from yellowing. But no matter how they tried, product was not enough attractive to women: people had  a painful dry cough. Therefore, in order to survive in the market after two decades, the brand had to change their sex. In order to change the perception of cigarettes with filter, as a product “for girls”, Philip Morris has hired one of the best American specialists on advertising – Leo Burnett, which coined the image of “Cowboy – tamer of the prairie.” Cowboy – the embodiment of American spirit – touched a consumers. Posters of these heroes of America – brutal guys, the likes of wild steppes, was a huge success. They conquered all – men and women, black and Latino. Marlboro sales in just one year grew so much that began to occupy the fourth position in the ranking of sales of all tobacco products. In addition, Malrboro were produced in, which later became the standard packaging, «Flip-top». Such a package has and a tremendous marketing value.

Red Bull

When the drink Red Bull started to work in Europe and the U.S.,  main competitors were Coca-Cola, Pepsi, Molson, Labatt and Anheuser-Busch. The concept was similar among all – all toned and stimulated, while energy Jolt Cola contained doubled, compared to Red Bull, caffeine. Then Dietrich Mateschitz was preparing to made risky step. He put a double price  compared with its competitors, reducing the amount of container and began to place banks in stores, not only in departments of drinks, but also among other products. In addition, boxes of Red Bull were distributed free to students on college campuses. Red Bull was especially popular on collage and, later, parties because it has ben discovered he it made a perfect drink mixed with  vodka. Thus were born a new and hugely popular cocktail Vodka Red Bull.

Ariel

Rumor has it that the so-called casual fridays, when you can depart from the strict dress code, adopted in large companies and change the official costume for casual clothes, came up with P & G for promotional purposes. In the 80 years of 20 century the world’s largest company P & G has been the market leader in washing powders in the USA. But, despite the high advertising activity, market share does not want to grow. The company then conducted a study and evaluate the market care for clothing. In percentage terms it was found out that the powder used in 65% of cases, and dry cleaning – 35%. Further, the company found that 70% of washing powder are employed and 5 of 7 days a week, go to the suits that they give to the dry cleaners. Furthermore, joint research P & G and Levi Strauss Jeans showed that employees in their everyday clothes are much more creative and efficient people. And what have they done? P & G within the company introduces the right to go to job on Fridays in everyday clothes. This  efforts of both companies received huge coverage in the press, and many corporations have followed. Market detergents grew by 20%.

Tefal

Tefal has long believed that the primary motivation for buying a frying pan with teflon coating is that the preparation of these pans do not require spending a single gram of oil. However, subsequently it became clear that the main incentive for their purchase was the fact that the pan  is very easy to clean because food does not stick to their surface. Content of the advertising campaign then has been changed and that greatly increased its effectiveness.

Timberland

In the early 1980′s Timberland Company went through difficult time. It produced high-quality court shoes, and the price was lower than the industry-leading companies Topsiders. It seemed that a good product and low price should be a wining combination, but things went bad. Then,  Timberland took a very simple solution: they raised their prices, so those are much greater than the prices offered by Topsiders. Sales have increased dramatically. That confirms the authenticity of statements by David Ogilvy, “The higher the price, the more desirable it becomes good in the eyes of the buyer.”

IKEA

When the U.S. opened the first stores IKEA, after already received recognition in Europe, sales of furniture does not justify any expectations. After the study which found that Americans like the simplicity of design, and they wanted to match furniture to larger size of their houses. All that needed to be done – to increase the size of furniture.

Chupa Chups

Usually, all the children, after they eat candy, has sticky hands, and they’re just wipe them on cloth. Lollipop (original wood), which could suck invented in 1958 by Enrique Bernat. Main characteristic of the product was that it could suck, not dirtying clothes and hands. In the same time appeared the first slogan of Chupa Chups – «It’s round and long-lasting» (~ He is round and long). Fifty five years later, it’s still very popular.

De Beers

South African diamond company De Beers offered the men a solution to all their problems with women, with brilliant advertising campaign. In 1948, Harry Oppenheimer, head of De Beers, went to New York to meet with representatives of the advertising agency NW Ayers. They went there with the intention to change the way people thought about diamonds: it is necessary to make the stone ceased to be a trinket-bags, and became everyday commodity, without which ordinary people could not do without. Promotional posters featuring spectacular actresses with the rings on his fingers and earrings have replaced black and white posters with images of diamonds and the words “It removes the headache from 1888″, “Think about it. Divorce is expensive “, ” No, your wife did not pay for this advertisement (But she told us which newspaper you read)” and so on. Since De Beers has proven that you can sell a luxury for women through their men.

Shocking Google Search Results

Google search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services. Google’s search engine normally accepts queries as a simple text, and breaks up the user’s text into a sequence of search terms, which will usually be words that are to occur in the results. Google’s goal is to provide you with results that are clear and easy to read. The diagram below points out four features that are important to understanding the search results page but sometimes we can see some very shocking results… Have fun!

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The Art Of Graffiti

Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property. Graffiti is any type of public markings that may appear in the forms of simple written words to elaborate wall paintings. Graffiti has existed since ancient times, with examples dating back to Ancient Greece and the Roman Empire.

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Craziest Questions For Yahoo Answers!

This is the age of computers and internet and if we are looking for answers we all know what to do – search the web! In this article we present you crazy, stupid, wacky questions and even better answers..

For those who doesn’t know – Yahoo answers is a community-driven knowledge market website launched by Yahoo! on December 13, 2005 that allows users to both submit questions to be answered and answer questions asked by other users. The site gives members the chance to earn points as a way to encourage participation and is based on Naver’s Knowledge iN. As of October 2009, it had 179 million users and over 1 billion question and answers. Google’s closed their competing Q&A service Google Answers in November 2006. On June 11, 2007, Yahoo!’s former questions and answers service, Ask Yahoo!, was formally merged with Yahoo! Answers. Yahoo! Answers has become the second most popular Internet reference site after Wikipedia, according to Comscore. (As of September 2006)

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Tattoos And Time

old tattoo

Yellow and red are the hardest colors to maintain over time, blue and black are the easiest and most stable to maintain.

Research has shown that nearly 1 in 4 people have at least one tattoo on their body. The overall length of time that a tattoo styles healthy and vibrant in color all depends on how well it was taking care of after it was completed and how the skin is taking care of. The pigment that makes up the tattoo must remain the way it is over time, although tanning and wrinkles can affect the color and clarity of the tattoo. The number one enemy of tattoos is the sun. Continue reading

Do Yoga To Reduce Back Pain

yogaTwenty percent of all those who undergo surgery for lower back pain will get no relief. The remaining 80 percent will have problems ranging from mild to severe. All will have trouble with spinal flexion.

Yoga does not offer cures. It simply promises that if you faithfully practice these asanas every day, there will be no pain and you will build up a strong and supple spine, restructuring posture and body image. Once you have back problems you must remain conscious all through the day of how you stand, sit and lie down. Here are a few guidelines: Continue reading

My Favorite Two Attractions At Disney Theme Parks

disney-parkMy two favorite rides at Disney theme parks are “It’s a Small World After All” and “Big Thunder Mountain Railroad”. Both are popular attractions at Disneyland, Disney World, and the Disney parks in Paris and Tokyo.

“It’s a Small World After All” made its debut at the 1964 New York World’s Fair in the UNICEF pavilion and was designed as a message of international harmony by Walt Disney’s team. It was transported to Disneyland in 1966, and located inside Fantasyland; it instantly became a highlight of the park.

In this ride, passengers get into boats outside the attraction and they are carried inside and moved along by a gentle current. They go through a series of rooms, each of which has dolls from different countries and cultures singing and moving to the catchy song. There is the Taj Mahal, Big Ben, and the Eifel Tower, among other global landmarks. I like trying to spot all the different countries and landmarks.

There are about 300 Audio-Animatronics figures from 100 different nations. They are simple and childlike with their repetitive movements and limited articulation. At the end of the ride, there are dolls from all the different nations singing “It’s a Small World After All” together. To me, it is very appealing ending.

That song is the infectious kind that I can’t get out of my mind. It was written by Richard M. and Robert B. Sherman, who also wrote the songs for Mary Poppins. It is continually played in a soundtrack loop, about 4,800 times an operating day in Disney parks around the world. Just about all of us can’t help singing along.

It’s a world of laughter, a world of tears,

It’s a world of hopes and a world of fears;

There’s so much that we share,

That it’s time we’re aware

It’s a small world after all.

It’s a small world after all,

It’s a small world after all,

It’s a small world after all,

It’s a small, small world.

There is just one moon, and one golden sun,

And a smile means friendship to ev’ryone;

Though the mountains divide,

And the oceans are wide,

It’s a small world after all.

Big Thunder Mountain Railroad, in Frontierland, is a relatively gentle roller-coaster geared towards adults and teens; it is more exciting to ride in the back of the train than the front. It was modeled after a runaway mining train in the Wild West, and opened in Disneyland in 1979 and in Disney World a year later. The track and queue design are different at each park, even though the theme is the same. There was a prolonged development phase for “Big Thunder Mountain Railroad” in which they considered several “histories” for the mountain. Themes of gold fever and revengeful native American spirits were finally chosen for the ride.

In Disney World, the ride is about 3.5 minutes of hairpin turns and dark descents, and there are six trains which are nicknamed I.B. Hearty, I.M Brave, I.M. Fearless, U.B. Bold, U.R, Daring, and U.R. Courageous. I prefer this roller coaster to other ones because it is just exciting enough for me. You feel like you are falling, and go around corners quickly enough to be tossed from side to side.

There are 20 audio-animatronic figures including donkeys, chickens, possums, and the rainmaker in a now flooded mining town: Professor Cumulus Isobar. There is also antique mining equipment, falling rocks, an earthquake, and the smell of sulfur as you pass phosphorescent pools. In Disney World, you careen through a dinosaur’s ribs, under a waterfall, past spewing geysers, and over a volcanic pool.

The lines are long but move fairly quickly. It is best to go during parades, or use a FASTPASS, or go late in the day (many people say it’s even better after dark). Plan for at least 30 minutes of queuing at non-peak times, and an hour at peak times.

It is easy to see why “It’s a Small World After All” and “Big Thunder Mountain Railroad” are so popular. They both have appealing themes and lots of attention to detail. They are very different from each other but both are great examples of why Disney theme parks are so much fun. I never get tired of them.

Source: http://www.articlecircle.com/recreation-and-leisure/my-favorite-two-attractions-at-disney-theme-parks.html
Written by: Guest

Tongue Tattoos

tongue-tattooThe needles move extremely fast, breaking the skin and leaving the pigments of ink.

As tongue tattoos become more and more popular, more and more designs are implemented. In most cases, those who already have them, chose to have their tongue tattooed a certain color. As far as the procedure goes, it’s very similar to getting a tattoo on any other part of your body. The tongue, just like the skin, will swallow the pigments once the surface has been punctured by the needle. There are also designs that can be tattooed farther back on the tongue, near the middle of it. Continue reading

Travel Tips for Touring Yellowstone

Yellowstone tourshave become more popular in the past few years due to the reluctance of many Americans to travel abroad. The Yellowstone Canyon, waterfalls, hot spring geysers, and active volcanoes also bring in visitors from around the world. If you have not been, it is a great time to go right now and well worth the time and money you will spend there. Continue reading

King of Pop Comic Book

Michael Jackson, also known as the king of pop, died on June 25, 2009. It was shocking news heard worldwide due to his international success as a music artist. His legacy will live on forever every time his songs like Thriller, Beat It, Smooth Criminal, and Heal the World are played and his music videos are shown that feature his signature dance moves like the moon walk. Not only will he live on through the music, but he will also be remembered in comics. His many talents such as singer-songwriter, musical arranger, record producer, choreographer, dancer, actor, businessman, and author are worthy of fame and recognition. There have also been other tributes on music channels, concerts, and near his home in Los Angeles. Continue reading

Scientific Jobs Are Not For Scientists Alone

Scientific jobs usually involve some research. The jobholder would have specialized training and experience in a field, and the ability to draw on it to conduct field or laboratory research. For example, a clinical research assistant working for a clinical research organization can be required to go out into the field and record the findings of clinical trials for medical devices or medication. Continue reading

The History of Political Cartoons

The political cartoon arguably dates all the way back to the time of Martin Luther. In Luther’s battle against the Catholic Church, he decided that it would be beneficial to enroll the support of the less educated masses. By illustrating the hypocrisies Luther saw in the Catholic Church, he was able to influence the political opinion of many of those who couldn’t read.
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Learn Digital Photography – Encouraging Creativity in Photography

The world has gone digital crazy. With many homes having multiple digital camera owners you can’t move without seeing someone taking a digital snap. And the operative word here is a snapshot. Not much thought, creativity or photographic composition. Just lots and lots of digital pollution cramming the millions of hard drives, DVDs and memory cards. Digital has enabled people to take more low quality, thoughtless snapshots.

Digital photography could see the death of creativity in photography in general. Why such a harsh statement? Here’s why:

Lack of thought
As a film photographer the consumable costs of photography were much higher. This forced us to think and carefully consider each shot. There was a greater thought process. Using a motor drive for taking multiple shots was for the press photographers who could afford take thirty six images in a few seconds. For the rest of us we had to think more before pressing the button.
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