This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat. The huge poster was placed at the entrance of a tunnel at the highway that gave impression that vehicles going inside is disappearing into the woman’s mouth appearing on the poster.
In Indonesia, Ogilvy & Mather created for Formula Toothcare a creative billboard showing a man trying to rip it with his teeth. The ad is an attempt to convince people to build better teeth by using the toothpaste brand of the company. Even though we don’t know whether it worked to drive up sales, we are sure that it caused people to have a wider smile.
Here is a unique way to remind people to buckle up in the back seat. Created by Clement BBDO in Austalia, this billboard displays a huge slingshot in 3d which appears to propel a passenger into the air. The message is clear, belt up or your body will be slinked.
Masterfoods worked with Colenso BBDO to encourage the consumption of chocolate during the summer months. The creative team came up with the concept of a product so cold it would affect the body’s extremities..
Anando Milk – Superhuman Powers. Advertising Agency: McCann Erickson India, Mumbai – Cannes shortlisted.
“Coca Cola” – is there something more to say?
When Jim Grote founded Donatos back in 1963, he did it with only $1,300 dollars in his pocket and a simple philosophy: “To make the best pizza and to treat others the way I would like to be treated.” Today this philosophy is still the driving force behind everything they do at Donatos-both in their restaurants and the communities they serve.
Advertising Agency are Scholz & Friends, Hamburg, Germany, creative directors are Matthias Schmidt, Gunnar Loeser, Heiko Schmidt, photographer is Eike Schleef and
other additional credits belongs to Sven Horror. This billboard is released on December 2006.
Playboy billboard promoting its online services in Germany – self explanatory.
AMV BBDO become the biggest agency in the UK. They work with 73 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. This piece from AMV BBDO for The Economist won a large number of awards back in 2004 including Gold in Eurobest, for Publications & Media for their bright concept. The billboard shows a light bulb that illuminates whenever someone walks underneath it by hooking up a motion sensor. Brilliant idea, let’s just hope it doesn’t rain!
A volume billboard imitating the consequences of a car accident. Amélie Company.
“The Day After Tomorrow”. Contract, Mumbai, India.
This billboard is one of the most creative advertisements found on the highways. Created by Bic, it shows a giant razor that shaves the grass all the way up to the billboard portraying the image of a powerful razor. Except for the constant trimming of the lawn, this advertisement looks very effective.
Razors Martor Solingen: Extremely sharp. Memorable outdoor ad for Martor Solingen extremely sharp razors featured sliced in half birds under the billboard.